Prada is a luxury fashion brand that was founded in Milan, Italy in 1913 by Mario Prada. In the 1980s, the brand was taken over by Mario's granddaughter, Miuccia Prada, who transformed the brand into the fashion powerhouse that it is today. Under Miuccia's leadership, Prada became known for its innovative designs, use of unconventional materials, and focus on intellectualism and art.